Emotional Intelligence In Customer Service: How To Meet Ever-Growing Customers’ Needs?

7 min read
Emotional Intelligence In Customer Service: How To Meet Ever-Growing Customers’ Needs?

As society is becoming more and more connected, many of our daily activities are shifting to digital in one way or another. Shopping is not an exception. However, this doesn’t make things easier – besides other arising challenges, customer service reps should be extra aware of how online interactions with shoppers can affect their company.

That’s why emotional intelligence is a crucial virtue for everyone working in a customer-facing role. Without a doubt, emotions in customer service are nothing new and can greatly impact customers' purchasing decisions - in fact, 59% of customers will never do business with a company again after experiencing bad customer support.

So how to make sure that people have an enjoyable shopping experience and are willing to return?

Customer service statistics: majority of customers don’t come back after bad customer support

If your brand can offer real, human communication that many people want, and you know how to create a strong connection with customers, you will be one step ahead of your competitors.

In this article, you will learn about emotional intelligence in customer service, 4 essential skills associated with it,  and how to use emotional intelligence to enhance customer engagement and drive your business success.

What exactly is emotional intelligence?

Emotional intelligence (EI) is a range of skills that helps us recognize, understand and manage our own emotions as well as put all these skills to work in order to recognize, understand and influence the emotions of others.

Understanding how effective you are at controlling your own emotional energy is a great starting point to realizing how people perceive you, and how your actions affect people around you. By consciously placing EI at the center of customer experience strategy, your business will be able to provide much better customer service and have more satisfied customers.

Developing emotional intelligence in customer service

The importance of emotional intelligence in customer service

Your team and each team member's ability to communicate effectively as well as strategically is fundamental to effective customer service. A customer service team who can handle complaints in a pleasant manner and gently tame overflowing emotions that rise from frustrating situations in a calm and timely way, will make your brand stand out.

Provide employees training to pave the way to excellent customer service. Motivate each and every team member to fully focus on a customer and provide courteous, efficient, and prompt service.

There are four other areas that need your attention if you want to harness emotional intelligence. Mastering them will help your team to make an emotional connection with each and every customer, no matter their own personal feelings about the situation they are in.

So how can you be emotionally aware of your customers’ needs?

1. Self-awareness

Self-awareness for everyone dealing with customer service is crucial. Customer support agents interact with strangers every single day. It requires much more effort to stay positive than it does when you interact with a close friend.

Getting a grasp over one’s emotions helps to take control and prevent situations where feelings take over. Recognizing your own emotions helps to understand how they affect your thoughts and behavior. And only once this knowledge is acquired, it is possible to start understanding the feelings of those around us.

By encouraging self-awareness in employees, it is possible to guarantee that the people communicating with customers are more mindful of their behavior and consistently want to work on improving themselves.

Emotional intelligence in customer service: encouraging self-awareness

This can help to avoid situations where a user, who is already very frustrated and has lashed out either via email or over the phone, receives a similar response in return. This would only add fuel to the fire and no one would ever benefit from it, the least the brand itself.

Keep in mind that customers' decisions on buying a product or service are greatly influenced by the reviews - only 48% of customers would consider doing business with a company with fewer than 4 stars. You don’t want to get a bad score and lose potential customers just because you let your emotions take over.

Your emotions and behavior come from you and you only - if something makes you feel a certain way, try to understand where it is really coming from. Once you start accepting the responsibility for how you feel and how you behave, it will have a positive impact on all areas of life, including professional.

2. Self-management

Self-awareness and self-management are rather inseparable from one another. However, controlling your emotions is one thing, and coping with the stress that comes from being in frustrating and repetitive situations all day long is something else. This is why managing the stress of emotional labor is of high importance.

Developing self-management skills will allow you to feel more productive in any situation. You will be able to communicate more efficiently with your co-workers and customers, make the right decisions, avoid errors as well as maintain a work-life balance. Through all of that, you will be able to keep yourself healthy and ensure that you won’t burn out.

Controlling emotions while communicating with customers

Here is a list of some self-management skills that will help you to be more productive and enjoy what you are doing:

  • Stress resistance

Learning to react to stressful situations can help you avoid mistakes that people usually make when they are stressed out. When you feel that things are getting out of hand, take a little break and come back to the task once you’re ready so that your productivity wouldn’t go down.

  • Communication and time management

Efficiently communicating to other people with minimized distortion and in a timely manner can boost your productivity. You could try making a checklist of the tasks that need to be done and analyze your performance after each day.

  • Physical activity and rest

Yes, being active as well as getting enough rest is crucial for performing well at work and avoiding collapsing mentally. Keep your mind and body in a good shape and set clear boundaries for yourself - there needs to be a time in the day where you are not constantly checking your work email and worrying about what tomorrow may bring.

3. Motivation

Self-motivation is a crucial thing to get things moving, yet this can be quite difficult. The first thing you need to do is to be clear about what you want to achieve and align your values with your goals.

There’s no point in setting a huge goal straight away, like getting a promotion, as this is something a little too abstract and you most likely won’t commit to it. While this might be the end goal, try to find some middle checkpoints that are easily achievable and trackable. This way, you will keep yourself motivated and enthusiastic throughout the process.

Motivated team: self-motivation drives great customer service results

For example, if you value professional networking, you could make an effort to strengthen relationships with your co-workers and get to know them on a more personal level. This will also give you another reason to come to work happy and get through whatever the day will throw at you.

Another important thing is to train your mind to be positive. This does not mean that you always need to see things in a positive light - instead, create positivity by rewarding yourself once you have achieved a goal. Rewards don’t necessarily need to be big and it could be as simple as taking a break after a challenging task.

As an employer, motivation should be your top priority, too. Your team needs a positive atmosphere and motivation from your side. Reward employees for their achievements, acknowledge great work and provide feedback. Holding team meetings regularly will also lift the spirits as the team can bond with each other and feel more relaxed and comfortable.

4. Empathy

Empathy in customer service plays a huge role in overall customer experience. It is one of the key skills of emotional intelligence and comes in particularly handy for customer service interactions. However, before being able to put yourself in somebody else's shoes and understand how and why they are feeling a certain way, you will need to be able to recognize and understand your own feelings.

One of the things you can do while communicating with a disappointed customer is to acknowledge their frustration. People are likely to forgive a company for its mistake after receiving excellent service – and according to Salesforce research, 78% of customers agree with this statement. When you attempt to connect with customers’ struggles, they feel supported. They need to feel that you genuinely want to help and make a difference.

Customer service statistics: majority of customers forget mistakes after excellent service

Here are some statements that could be used next time an unhappy customer reaches out:

  • I understand how frustrating it must be…
  • I am sorry that you have faced such a problem...
  • Thank you so much for notifying us about the issue.
  • I know you have spent a lot of time on this already.
  • Thank you for your patience.
  • We assure you to fix your issue as soon as possible. We will be in contact shortly.

This might not seem a lot, but when customer service reps are missing empathy, they will have a difficult time connecting to customer’s feelings and thoughts. This can come across as a lack of interest and lack of engagement, and result in dissatisfaction that leads to a lost customer.

Everything is connected

All the emotional intelligence skills mentioned above are intertwined. But it all comes down to providing humane customer support and creating enjoyable experiences - for customers, for yourself, and your team members.

When we are able to perceive and manage our own emotions, we are bound to do better in a conflict. By anticipating how customers are feeling and adapting our responses accordingly, we can solve issues in a mutually beneficial way and provide satisfactory customer service.

Keep working on your self-awareness and mindfulness. Become aware of your emotional triggers. Set clear goals. Recognize and celebrate your positive emotions. And influence others around you.

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