The demand for online shopping has reached new heights amid the pandemic. During times like these, streamlining the processes of an e-commerce store becomes of utmost importance for meeting growing consumer needs. More often than not, it’s challenging.
If you’re doing well, sooner or later you’d probably consider expanding your business to different niches. In some cases, you might want to launch another Shopify store to serve this purpose more effectively.
But how to operate them all efficiently? And can you have multiple Shopify stores at all?
In this post, you'll learn the reasons behind running more than one Shopify store, the common challenges this brings, and discover some apps that can help you overcome them.
How many stores can you have on Shopify?
The answer to this question is simple – you can have as many Shopify stores as you want. It all depends on your business needs, future goals and objectives, resources, and how many of them you are actually able to deal with.
However, you can’t manage multiple Shopify stores from one account. For each new store you want to open, you will need to set up a new account, therefore, pay for each of them separately.
The good news is that Shopify still allows you to use the same login credentials (the email address you use to log in to your first store) to access all the stores you manage.
Why run multiple Shopify stores
You want to sell internationally
If you’re thinking of crossing borders, you will need to adapt to the market you’re about to enter. The ideal scenario would be to seamlessly blend into the local environment and become an equal part of it.
This means speaking in the local language, showing prices in the local currency, and learning about the habits of your potential customers, just to mention a few. This should help you build credibility and trust with your potential customers and, eventually, make it easier to sell to them.
You want to sell to different customer segments
Whatever the scenario is, be it different age groups or markets like B2B and B2C, it’s essential to adjust to the needs of the audience you target. In fact, it's not always necessary to run multiple stores for this, but in some cases, it just makes good sense.
Take Amazon, for instance. You probably know that it has separate pages for different regions, like amazon.com for the US, amazon.de for German-speaking countries (Germany, Austria, Switzerland), or amazon.co.uk for the United Kingdom. The content you get along the way, like movies and shows on Amazon Prime, highly depends on the region your device is registered in.
You sell many different products
Let’s say you have many different product categories and you just feel that it’d make sense to break them for your customers.
For instance, if you sell sunglasses, shoes for the rainy season, or sports clothes, it might feel better to position them all separately. This way, your shop will have a much clearer focus, it will be easier to market and deal with SEO challenges, and your customers will know exactly what shop they enter.
You want to create an outlet
This is a common practice between more luxurious stores that want to keep growing their businesses without damaging the exclusivity of their brand image.
Lower-priced items simply may not look appealing to the same audience. So in this case, creating another store with deeply discounted prices can help you get rid of stock and target another customer base, broadening your client base.
What are the challenges of managing multiple Shopify stores?
- Order processing and management. Your customers will be placing orders on different stores but from the same product pool. If you're not using Shopify data export or something similar, this is where it can get really confusing, increasing the possibility for various errors.
- Keeping track of inventory. Similarly, it can be difficult to manage your stocks accurately, running the risk of disappointing your visitors. For instance, there might be no guarantee that the item is in stock, and ongoing returns and refunds can make things even worse.
- Managing product data. Your shops might have a different structure which can complicate organizing product data across different stores. This means product titles, photos, descriptions, prices, and so on, which, when gone wrong, can lose you a sale or two.
- SEO challenges. Two Shopify stores mean that you'll have to put twice as much time and effort into building two strong domains, dealing with on-site SEO, and other related things.
- Customer support. Tons of inquiries coming from several different stores can not only be overwhelming but also compromise the quality of your customer service.
To overcome the challenges mentioned above, we recommend taking a look at these Shopify apps suitable for merchants running multiple Shopify stores.
7 best Shopify apps that will help you deal with multiple stores
One of the challenges of managing multiple Shopify stores is keeping up with all the customer inquiries. If you don’t want to damage customers’ perception of your brand and keep them coming back, streamlining these processes is a must, and you can do it with the HelpCenter app.
Using HelpCenter’s HelpDesk ticketing system, you can centralize all incoming communications, regardless of the channel, in one place and easily access them from the same dashboard. This way you won't need to switch between different accounts - when there’s a need for fast and reliable support, you’ll have everything right at your fingertips.
In addition, you will be able to integrate a live chat to your site and build an informative FAQ page using HelpCenter’s FAQ builder. There’s also an opportunity to enable the Tabs feature that will be of huge help if you want to organize the information on your product pages in a way that's both informative and user-friendly.
Pricing: Free plan available; paid plans start at $7.99/month (annual subscription).
Automating inventory is another must if you’re not willing to lose sales or keep your customers waiting for too long. To avoid any of these, try Veeqo – an app that will handle all your inventory and fulfillment challenges.
This app can unify all of your sales channels and help to sync inventory across multiple Shopify stores, marketplaces, or warehouses, meaning that you will never oversell or sell something that is out of stock.
Veeqo will simplify your order management from even before it's placed to the moment it's shipped. This includes such features as sending low stock alerts, helping to manage returns and refunds, creating workflows, kits and bundles, printing labels, or setting expedited shipping. If you need a specific carrier that Veeqo does not support, you can add the integration using the app’s API.
Pricing: Prices vary between $195-$325 a month. Free 14-day trial available.
3. Rewind Copy
Rewind Copy can save you tons of time when managing multiple Shopify stores. Whether you’re creating an outlet and need to duplicate your products or entering international markets and need to adapt to the local customer, this app has you covered.
The best thing is that if you’re copying your primary store, the products (and their images) are not the only thing that you can easily transfer to a new one (or even new stores, all at once). Rewind Copy also automatically copies existing pages, blogs, and even themes, taking some weight off your shoulders.
Pricing: Pay-as-you-go ($0.20 per item) or $99/month.
With Vela, you can avoid a lot of manual work related to your product descriptions, photos, tags, and more. You can access all this information from the same Vela account and easily manage it without jumping between different stores.
In other words, this app enables you to edit all product attributes in bulk and save tons of time that you can use for other important tasks. Vela also allows some basic photo editing, like adding filters, cropping, and doing some refinements, so you can add a similar feeling to all of your product pictures and stay concise.
5. Multi-Admin Multiple Stores
Another alternative if you’re struggling to manage each store separately is Multi-Admin Multiple Stores. Similar to Veeqo, it’s an app that connects the stores that you manage and enables you to access all the important information from a single interface.
Once a new product is added to any of your stores, Multi-Admin Multiple Stores makes sure that it will appear on other stores of your choice as well. The app takes care of syncing your collections, products, orders, and customers, tracks the inventory levels across multiple stores, and allows easy integration with your ERP system.
With Multi-Admin Multiple Stores, you can also easily fulfill orders from the same location and generate reports to analyze data from all the stores that you run.
Pricing: $59-$149 a month (depending on the number of stores).
6. SEO King
“Bulk” is a word that is key when talking about this app. If you want to stay efficient, editing every single detail manually is not an option, but SEO King allows you to manage them all at once.
For instance, you can use this app to easily update your product image ALT texts. When you choose a keyword pattern, SEO King will discover SEO-friendly keywords and automatically include them in all your photos.
You can also create meta titles and meta descriptions in bulk, optimize product photos for search (resize, compress, rename, etc.), and keep peace of mind since SEO King's auto-optimizer will always run in the background for any necessary updates. The app will help you discover any missing alt text or broken links by scanning your store, and you will also be able to use a keyword manager to find out what ranks best.
Pricing: Free plan available; paid plans start at $7.99/month.
7. Report Pundit
Keeping track of your results is crucial for improving, but again, when you manage more than one store, it can get messy really fast. Report Pundit ensures that doesn’t happen by consolidating reports from multiple Shopify shops.
With Report Pundit, you will not only be able to create a report from any data on your store but also take advantage of the app's live support that can create custom reports and dashboards whenever you need, free of charge. However, looking at the possibilities offered by Report Pundit, like inventory flow, discount code, first-time and returning customers reports, and many more, this might rarely be needed.
Moreover, Report Pundit allows you to connect your Google Analytics and Facebook accounts for a better understanding of customer behavior.
Pricing: $15-$70 a month.
Should you consider running multiple Shopify stores?
For most sellers on Shopify, one store to sell products is more than enough. Yet sometimes, it’s beneficial to open another one for the increased potential of sales, better positioning, more focused marketing efforts, etc., thus better overall results.
However, it also comes with its challenges that, if not taken into consideration, can set you to fail. So before opening a new store, think about your business goals, strategy, resources that you have, and the value it will bring you. Acknowledge all possible risks and be sure of your decision.
And if this is something that you are sure of – remember that Shopify has many great tools that can help you along the way.